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sausage rolls

Veggie brand’s ‘12-pack’ of three rolls goes viral


Thursday, December 7, 2017 – 9:33am

A shopper browsing the vegetarian section of their local supermarket might well have come across what was apparently a 12-pack of Quorn sausage rolls. Perfect for festive finger food, you might think.

However, a closer look at the packet told a very different story, as eagle-eyed tweeter Dan Douglas noted:

Yes, the so-called 12-pack was in fact a package of three pastry treats which could be cut into pieces. Which, as Douglas himself pointed out, could be said of anything:

He posted a photo of the offending package, spotted at a supermarket in Sydenham, south London, to Twitter on Saturday night, where it quickly went viral.

Within a few days, the tweet had more than 50,000 likes and had been shared more than 25,000 times as fellow users offered their own “serving suggestions”:

But others saw the advantages in creative labelling:

Eventually, the meat substitute giant itself weighed in, with a promise to redesign the ‘brazen’ packaging in the New Year:

For Britain’s veggies, (regular-sized) justice has been served.

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